For The Deadheads…

Jam Session
Dogfish and The Dead team up on a new craft beer.

americanbeautyCall it it psych-ed-ale-ia. It’s fitting that The Grateful Dead’s freewheeling career (1965-1995; 2,400+ concerts; major critical and popular acclaim) coincides exactly with the rise of the modern, try-anything craft brewing industry—from Anchor’s rebirth (1965) right up to the foundations of Alesmith, The Blind Tiger Ale House in New York City, and Dogfish Head in Milton, Delaware in 1995. “Our audience is like people who like licorice,” Jerry Garcia famously said. “Not everybody likes licorice, but the people who like licorice really like licorice.”

Dogfish Head founder Sam Calagione has led many a collaboration brew inspired by music, from the work of Miles Davis to Dan the Automator and blues legend Robert Johnson. For the latest, dubbed ‘American Beauty’ (after the acclaimed 1970 studio album featuring “Truckin’”, “Friend of the Devil”, “Sugar Magnolia”, etc.), Grateful Dead members opted for a strong pale ale made with 100 percent U.S.-grown ingredients, then, along with Dogfish fans, asked supporters to help decide on one ingredient that would both recall the band’s heyday and complement the ale.

Over 1,500 submissions flowed in, from the fairly obvious (red grenadine, from “Brown-Eyed Women”) to more subtle (rose hips) and, of course, all manner of illegal, why-would-you-even-try-that parking lot fare. Turns out the magic missing ingredient—submitted by a chemical engineer and homebrewer—was far more nutritious, familiar, and spot-on for brewing: granola.

 

This entry was posted in Glenn's Pint of GFY. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *