A One BBL Commercial Brewery on “Main St.”, How Cool is That?

‘Nanobrewery’ coming to East Side


Peter Gentry’s “nanobrewery,” One Barrel Brewing Co., will be located on Atwood Ave. next to Tex Tubb’s Taco Palace.

Peter Gentry just signed a lease to open a “nanobrewery” on the Near East Side.

Gentry had a spot picked out on Williamson Street, next to Lao Laan-Xang, but the deal fell through. The new spot he landed is at 2001 Atwood Ave., next to Tex Tubb’s Taco Palace.

He plans to open One Barrel Brewing Co. by July 1.

Nanobrewing is a new concept for this area but has taken off on the West Coast, Gentry said.

“The idea is that I’m going to be brewing very small batches of beer and really focusing on change and experimentation (in terms of) new beer ideas and flavors out there,” he said. Demand will be created by the scarcity, Gentry said.

One Barrel Brewing will offer 10 beers on tap: three consistent ones and seven that rotate.

“A beer probably won’t be around for more than three weeks at any given time,” Gentry said. “Then there will be something totally new for people to try. That’s the niche.”

Of the three beers always on tap, Gentry will have a light beer, a pale ale and a dark beer.

Food is going to be limited because Gentry isn’t going to have a kitchen. Instead, he plans to partner with local vendors, probably Fraboni’s for pizza, Stalzy’s for hot pretzels and Zuber’s Sausage Kitchen for its landjaegers, or beef sticks.

Gentry worked at Capital Newspapers for six years selling restaurant and bar ads.

He started brewing beer about seven years ago as something to do with his dad. His father didn’t want to pursue it to the degree Gentry did, so he took all the brewing equipment from his parents’ house and started brewing in his basement.

Since then he has won some contests through a local homebrew club. In 2009, he won the Grumpy Troll Challenge, a homebrewing contest held by the Grumpy Troll Brew Pub in Mount Horeb and the Madison Homebrewers and Tasters Guild.

As a result, Gentry got to brew his signature beer, No. 2 Strong Ale, on the brewery’s commercial system. The brewmaster there at the time entered the beer into a contest among commercial brewers and Gentry got an honorable mention.

That meant his beer was “at least on par with other beers in the area,” he said.


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